For the Kleiner Perkins Fellowship Design Challenge, I redesigned the Shoppable Recipes feature for Instacart.
People lack the tools to conveniently act upon their recipe inspirations—recipe ideas typically don’t make it out of people’s Saved collections or Notes apps. Currently, there are many competitors in both the grocery delivery market and recipe-sharing market, with no centralized platform. This makes the process of going from the recipe to cooking the actual dish scattered and hard to streamline for people who are passionate about discovering cooking.
Instacart has a unique opportunity to become the central platform for young adults to make the end-to-end cooking process more efficient, from recipe finding to quick grocery delivery.
Each month, Sunday Friends hosts weekly events teaching financial literary and provides community service opportunities for family members to participate in. Each event attended will reward a point value based on level of engagement, allowing families to climb priority tiers. Tier 1 grants access to basic necessities such as toiletries & household essentials, Tier 2 enables the shopping of children toys and Mother's/Father's Day gifts, and Tier 3 grants frontline access for all the offerings in previous tiers. At the end of the month, points will expire, encouraging consistent participation in community events.
