For the Kleiner Perkins Fellowship Design Challenge, I redesigned the Shoppable Recipes feature for Instacart.
People lack the tools to conveniently act upon their recipe inspirations—recipe ideas typically don’t make it out of people’s Saved collections or Notes apps. Currently, there are many competitors in both the grocery delivery market and recipe-sharing market, with no centralized platform. This makes the process of going from the recipe to cooking the actual dish scattered and hard to streamline for people who are passionate about discovering cooking.
Instacart has a unique opportunity to become the central platform for young adults to make the end-to-end cooking process more efficient, from recipe finding to quick grocery delivery.
People lack the tools to conveniently act upon their recipe inspirations—recipe ideas typically don’t make it out of people’s Saved collections or Notes apps. Currently, there are many competitors in both the grocery delivery market and recipe-sharing market, with no centralized platform. This makes the process of going from the recipe to cooking the actual dish spread out and hard to streamline for people who are passionate about discovering cooking.
